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About us

Kniven is a music PR agency based in Gothenburg, on the west coast of Sweden, specialized in PR and digital marketing in the Nordic countries.

Our services

PR campaigns

Planning PR campaigns for singles, EPs, albums and tours as well as choosing singles and tracks to focus promotion around.


Feedback on all aspects of your campaign to succeed in the Nordic market.

Press releases

Creation of press releases, Electronic Press Kits (EPKs) and other press-related materials.


Getting your music heard by news outlets, blogs, radio, TV, podcasts and magazines (print & online) across the Nordic countries.

Advertising & playlists

Design and implementation of advertising campaigns on social platforms like Facebook and Instagram.


Profile design and playlist pitches for digital service providers like Spotify, Apple Music, etc. 

Some of our clients include…

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